Customers, retail partners and contracting authorities are setting ever higher requirements for the sustainability performance of products. Companies that cannot demonstrate a lower footprint than their competitors lose ground – in tenders, in contract negotiations with retailers and with B2B customers that need to reduce their own scope 3 emissions.

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At the same time, sustainable product claims are vulnerable. Greenwashing legislation (the EmpCo Directive) is tightening the requirements for substantiation and verification. Companies that claim a product is ‘green’ or ‘climate neutral’ without robust data risk reputational damage and even legal consequences. In other words, creating value through sustainability calls for a sound strategy as well as solid data.

Creating value through sustainability calls for an approach that connects your commercial reality to your sustainability performance.

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We work in four steps:

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1. Portfolio analysis – We map your portfolio from both a sustainability and a commercial perspective. We determine which products have the greatest sustainability potential and where the opportunities lie for differentiation, new market segments or distinctive positioning.
2. Substantiating sustainability performance – Using the available data – product carbon footprint, life cycle assessment, material sourcing, energy use – we map the sustainability performance of your priority products. We identify quick wins and investment priorities for product improvement.
3. Claim strategy and verification – We determine which claims can be substantiated and meet the requirements of the EmpCo Directive, and develop a claim strategy that holds its own in the market and stands up to criticism from consumers and the media.
4. Commercial embedding – How do you communicate your sustainability performance to customers, retail partners and contracting authorities? We help you embed that performance in your commercial approach – from product sheets to tender documents.

• Product Carbon Footprint: the substantiation behind sustainable product claims
• Sustainability strategy and roadmap: value creation as a strategic part of your wider sustainability strategy
• ESPR & Digital Product Passport: product transparency as part of your sustainable product approach
• Sustainability reporting and the CSRD: the data from your CSRD reporting as a lever for stronger customer relationships and commercial value