A practical guide for supply chain, procurement, sustainability and packaging managers

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Packaging has long been viewed as a technical and operational matter. The European Packaging and Packaging Waste Regulation (PPWR) turns it into a strategic variable – with direct implications for product development, procurement, logistics and market access. The regulation comes into force in 2026 and requires coordination between supply chain, procurement, legal and sustainability teams.

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Those who approach the PPWR purely as a compliance exercise are missing the strategic dimension. Companies face:

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• higher producer contributions for packaging that is difficult to recycle;
• rising procurement costs due to mandatory PCR content in plastic packaging;
• a structural shift in logistics towards reuse;
• increasing customer enquiries about D4R scores, PCR percentages and reuse options.
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In the white paper ‘PPWR: from compliance to competitive advantage’, we provide a practical framework for tackling these challenges – and translating the PPWR into concrete actions in product development, procurement and supplier policy.

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About the white paper

In ‘PPWR: from compliance to competitive advantage’, we address three key questions:

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1. What does the PPWR specifically require of your organisation – and by when?
2. Which five operational challenges do you need to address in terms of design, reuse, recyclability, PCR content and labelling?
3. How can you turn PPWR compliance into a strategic advantage in tendering, customer relations and sustainability reporting?

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Who is it for?

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The white paper is primarily aimed at supply chain, procurement, sustainability and packaging managers, as well as senior executives of companies that manufacture, import or trade packaged products on the EU market.

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