Why CO₂ targets are not yet a climate strategy

Many companies have calculated their carbon footprint and set reduction targets for 2030 or 2050. However, setting targets is not enough in today's context. Climate has become an economic factor that affects cost prices, market access and investment decisions. From ambition to anchoring: how do you integrate CO₂ into the strategic heart of your company?

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March 10, 2026
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Target setting as a starting point

CO₂ targets, whether or not validated by the Science Based Targets initiative (SBTi), determine the pace at which companies reduce their emissions and reinforce external credibility. They create focus and direction, but do not guarantee structural integration into decision-making.

Fundamental questions often remain unanswered:

  • How are CO₂ costs integrated into investment analyses?
  • How do margins evolve under different CO₂ price scenarios?
  • What do reduction targets mean for supplier strategy and market positioning?
  • Is governance adapted to the strategic relevance of climate?

Without this translation, targets remain disconnected from capital allocation, risk management and market positioning.

Carbon as an economic factor

The economic context has changed fundamentally. Emissions are now financially visible through the European Emissions Trading System (ETS) and the Carbon Border Adjustment Mechanism (CBAM), which takes into account the carbon intensity of imported materials.

This has direct consequences for your company:

  • Investments (electrification, process innovations, etc.) become dependent on CO₂ prices.
  • Supplier choices influence the cost price via embedded carbon.
  • Product-related emissions data play a role in tenders and commercial negotiations.

A reduction target without financial calculation offers little insight into the robustness of your business model under different market and regulatory scenarios.

Scope 3 makes climate strategic

For many companies, the largest share of emissions is in scope 3. This implies dependence on suppliers, raw materials and logistics chains, often outside direct operational control.

The challenge goes beyond data collection. Companies must also:

  • identify critical suppliers and chain partners;
  • contractually anchor reduction trajectories with suppliers;
  • evaluate product portfolios in terms of carbon intensity;
  • Integrating product carbon footprint data into their commercial strategy.

In short, scope 3 confronts companies with fundamental choices regarding positioning and cooperation in the value chain.

From target to climate transition plan

CO₂ targets become meaningful when they are translated into a substantiated climate transition plan with:

  • prioritisation of emission hotspots;
  • integration of carbon pricing into investment decisions;
  • scenario analysis of energy prices and regulations;
  • clear governance and KPIs.

Without this integration, reduction trajectories remain dependent on isolated initiatives, creating a gap between ambition and implementation.

From CO₂ targets to integrated strategy

A comprehensive climate strategy links emissions data with investment logic, risk management and market positioning. Climate thus becomes a structural parameter in strategic planning.

On our CO₂ hub 'Climate transition 2026: from CO₂ ambition to robust strategy', we explain how companies are evolving from Corporate Carbon Footprint to integrated CO₂ strategy.

You will find:

  • an integrated model with five substantive dimensions;
  • explanations about carbon pricing and the impact of the Carbon Border Adjustment Mechanism (CBAM);
  • tools for scope 3 structuring and Product Carbon Footprint;
  • and the governance foundation needed to embed climate sustainability.

For organisations that want to test their current approach against the economic reality of 2026, this framework offers a structured starting point.

Discover the complete model on our CO₂ hub.